Google offers the largest ad display network in the world, reaching around 90% of web users globally.Īlthough there are alternative networks, these ads target a broader audience across different blogs and websites, enhancing their awareness of your brand. An animated ad serves the same purpose, the only difference is that its content is dynamic. A static ad is just a plain clickable image that takes viewers to the targeted website. What Is Display Advertising?ĭisplay (or banner) advertising involves putting graphical display ads across the top, bottom, and sides of a web page.īanner ads can be static or animated. Having said that, though, we know paid advertising is one of the ways businesses take advantage of for bringing more eyes to their product and services. There is no denying the effectiveness of banner ads in helping brands become widely known and getting them seen on hundreds of websites across the internet.īut, at the same time, web design experts consider them no more than intruders on websites as banner advertisements can mess up the native design and branding with their own very powerful identities. It has been nearly two decades since the first banner ads were introduced, and since then, digital advertisers have had a love-hate relationship with them. They look like this: Collection of banner advertisements for inspiration (Image source: Imgur) They are designed to be eye-catching so users click on them and get redirected to an external site. A banner ad (or web banner) is a type of online advertisement that embeds a graphic on a web page to get traffic to a website (the advertiser).īanner advertisements were some of the first ads published on the internet.
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